01 Method
How the thinking becomes the work
Layer one
Read
We read the context before we write a word: market, audience, culture, the org chart nobody shows you.
Layer two
Direct
We turn what we’ve learned into a clear point of view, with the judgment to choose a direction and the discipline to say no.
Layer three
Build
We turn it into identity, narrative, and experience. And we stay close until it finds traction of its own.
02 Language
Written for the person who reads it
Each version is written for the person reading it. The difference shows when the two sit side by side.
ENIntake
ESPrimer contacto
“Recepción” would put a front desk in a Spanish reader’s mind. “Primer contacto” says what happens: someone reaches out, the firm answers.
ENForums
ESFrentes
“Foros” sounds like online discussion in Spanish. “Frentes” names the places a matter can reach.
From the Costello Law Firm case study English Español
Same facts. A different sentence, because the reader is different.
03 The studio
Strategy sets the direction. Experience gives it form
LG Studio exists because strategy, storytelling and execution rarely live under one roof.
Before founding LG Studio, Luis Gilberto spent more than 20 years in marketing, 15 of them at Microsoft, on products including Edge, Copilot, Microsoft 365 and Surface. There he translated complexity for very different audiences. Today he does that work through LG Studio, an independent practice for brand strategy, storytelling and digital experience.
We stay small on purpose. The people you meet are the same people who think, build and deliver the work. We work in English and in Spanish, and we pay attention to where meaning shifts between them.
