Work/01  Sharnay Photography

A photographic sensibility, made operable.

Erika Sharnay already knew how to see. We read that sensibility from the inside and turned it into direction, a visual language, an album you can hold, and Folio, the system now being built around her album work.

Editorial portrait by Sharnay Photography: a model in boxing gloves under hard light
ClientSharnay Photography
Erika Sharnay · Seattle, WA
PracticePortraiture, personal branding, quinceañeras, engagements, maternity, weddings
EngagementPilot · ongoing since 2026
Read → Direct → Build
BuiltVisual language system · Album Studio · Folio
Where it stands today
In use

Brand language

Built from the read. Logotype, mark and visual system.

Early result

Album Studio

The tangible way the story is received.

In development

Folio

Four pieces tested on a real gallery. Not yet joined.

Open

Commercial priority

Weddings as the candidate. Offers and pricing to define.

01  Read
El Retrato · El Revelado

Portrait. Presence. Direction. It was already in the photographs.

El Retrato gathered language, references and images as evidence, before any build decision hardened. El Revelado turned that into a named read: vision, confidence, and owned expression in front of the camera.

The finding: stronger portraits followed clearer direction. Sharnay was the first project where LG Studio put the method to the test.

Portrait series, Sharnay Photography
Editorial portrait, Sharnay Photography
Golden Hour No. 2, Sharnay Photography

Directed presence under hard light · beauty and styling editorials · Golden Hour No. 2

Erika Sharnay with her camera, black and white
ESEspañol · original

Ahora sí podemos escucharlo que estaba ahí.

ENEnglish

Now we can hearwhat was already there.

Erika SharnayFounder, Sharnay Photography
02  Direct
El Encuadre

Decide what should lead. And what shouldn’t yet.

El Encuadre turns the findings into decisions: what should grow, how the experience should feel, and what is worth building. The decisions are ranked. Not all of them are closed.

Working direction

Weddings

The strongest current candidate for commercial priority. Investment already in the wedding experience, album included, makes it worth validating.

To define

Personal branding & portraits

Still to be defined as a real paid offer.

Working rule

Creative collaborations

Unpaid work should be intentional.

The experience, drawn as a path
  1. 01Discover
  2. 02Prepare
  3. 03Shoot
  4. 04Receive
  5. 05Return

The brand happens before, during and after the photograph. One useful fact about the person is enough to connect, direct, and make the session feel personal from the start.

03  Language

Six words the craft already knows.

The visual system answers how Sharnay becomes recognizable beyond the logo. It is organized around six words native to photography. Its chapters govern symbol, layout, Instagram, print, digital surface, album and house identity.

01

Light

The beginning of every photograph.

02

Frame

What you include, and what you leave out.

03

Focus

Attention. Intention.

04

Perspective

Every story changes with where you stand.

05

Depth

Emotion. Layers. Relationships.

06

Print

The final artifact. Meant to be held.

Sharnay Photography lockup with aperture mark
Sharnay Photography wordmark

Aperture DNA — one geometry, multiple expressions · Live

04  Artifact
Album Studio

A monograph the couple can hold.

The photographs create the emotion. The sequence creates the memory. The system gives the object authorship. Chapter VIII of the visual system governs cover, layouts, rhythm and colophon.

Album Studio is one of the first tangible expressions of the experience: receiving the story should feel as considered as photographing it.

Format10 × 10
Rhythm example15 spreads
StatusEarly result
Sharnay Wedding Album Studio: editorial spread with design controls

Sharnay Wedding Album Studio — editorial spread and controls

05  Evidence
Folio

A week of album work, measured before promising anything.

Erika delivers edited galleries through Pixieset, 300 to 400 photographs per wedding. Getting from a finished gallery to a print-ready album selection takes, in her words, about a week. Folio is being built to shorten that week.

332photographs from a real, already-edited wedding
57 slocal ingest · 6.1 MB working set vs 3.5 GB
46narrative scenes grouped
<$1full editorial read · 127 images
~$70printed album · 190 photos, 29 spreads
Measured

Finished gallery → local ingest

The application read the downloaded Pixieset folder locally in the browser, derived a thumbnail for each file, and discarded the heavy original.

57 seconds
6.1 MB working set
Measured

Scene grouping

The folder held two distinct sessions. The main event grouped into 46 narrative scenes.

46 narrative scenes
Measured

Editorial read

For each scene, representative photographs went to a vision model with craft instructions: narrative chapter, editorial rating, and a concrete twelve-word reason. The system proposes; per-chapter quotas set the final count.

127 of 332 images
9 batches · under $1
Validated

Spread composition

The album assembles from 24 designs in five families. The sequence follows the narrative order and never repeats a template twice in a row.

24 layouts
5 families
Validated

Correction

A rejected photograph promotes the next-best from the same chapter. A scene can move chapters; another instant from the same take can replace the pick.

Swap · move · mount
Authored proof

Physical print

A complete album went to print through Mixam and arrived in about two weeks. Quality is documented as below ultra-premium.

~$70 vs $100–300
190 photos · 29 spreads

Measured · ingest and editorial read  ·  Validated · spreads and correction  ·  Authored proof · Mixam print

The printed Sharnay wedding album with camera, aperture-mark swatch and Album Studio on a tablet
06  Now

Brand language in use. Folio in development. Priority still open.

The engagement is ongoing: uncover what makes Sharnay distinctive, define how that point of view shapes the client journey, and build the systems that make it tangible.

In use
  • Brand and visual language system
  • Practice methodology chapters
Early result
  • Album StudioHow the story is received
In development
  • Client-facing read for bridal clients
  • FolioFour pieces tested; Erika’s review untimed
Still to define
  • Weddings as commercial priority
  • Know-the-person-before-the-sessionEmerging
  • Offers, packages, pricing
Next proofs
  1. That the direction holds and stays consistent across sessions.
  2. That decisions become real in the website, communication, delivery, albums and future tools.
  3. That Folio is joined into one application and timed with Erika, from Pixieset gallery to approved album.

Sharnay already knew how to see. The work now is making that way of seeing hold.

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