One identity.
One shared core.
Three modes of expression.
LG Studio is the master brand. Beneath it sits one shared core: the marks, the color vocabulary, the spacing logic, the voice. Above it sit three modes, because a diagnostic instrument and an essay should not be asked to look the same. The objective is not uniformity. It is recognizable kinship.
Brand Guide
The long-form companion. Eleven chapters covering the idea, the mode architecture, voice, the logo system, color, type, spacing, components, imagery, and applications. Print-ready. Shareable as a single file.
Design System
The working documentation. Expression modes, migration rules, every token and component, with previews and copy-ready code. For anyone building against the system: web, deck, print.
Asset Index
The living record of every brand file on Cloudinary. Searchable, filterable by tier, bilingual, with copy-ready URLs and a coverage matrix that shows what is still missing.