/* =========================================================================
   LG Studio — Homepage  ·  Brand Kit V4 (Identity × Editorial registers)
   ========================================================================= */

@font-face{font-family:'Hanken Grotesk';src:url(../assets/fonts/HankenGrotesk-latin.woff2) format('woff2');font-weight:100 900;font-display:swap}
@font-face{font-family:'JetBrains Mono';src:url(../assets/fonts/JetBrainsMono-latin.woff2) format('woff2');font-weight:100 800;font-display:swap}

:root{
  /* Shared tokens (Brand Kit V4) */
  --ink:#12110F;
  --ivory:#F0ECE3;
  --stone:#716D6A;          /* emphasis on Ivory */
  --stone-l:#94918A;        /* emphasis on Ink */
  --champ:#D3C09A;          /* numerals / codes on Ink — never phrases */
  --champ-d:#8A7448;        /* numerals / codes on Ivory */
  --navy:#18202D;           /* legacy capability belt (open item — see README) */
  --rule-k:rgba(240,236,227,.14);
  --rule-i:rgba(18,17,15,.14);

  --sans:'Hanken Grotesk', system-ui, sans-serif;
  --mono:'JetBrains Mono', ui-monospace, monospace;
  --gut:clamp(24px,5vw,80px);
  --max:1600px;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--ivory);color:var(--ink);font:400 16px/1.55 var(--sans);-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
button{font:inherit;color:inherit}
.wrap{padding-inline:var(--gut);max-width:var(--max);margin-inline:auto;position:relative}

/* Surfaces */
[data-surface="ink"]{background:var(--ink);color:var(--ivory);--t2:var(--stone-l);--num:var(--champ);--rule:var(--rule-k);--mute:rgba(240,236,227,.62)}
[data-surface="ivory"]{background:var(--ivory);color:var(--ink);--t2:var(--stone);--num:var(--champ-d);--rule:var(--rule-i);--mute:rgba(18,17,15,.62)}

/* Editorial register */
h1,h2,h3{font-weight:600;letter-spacing:-.03em;line-height:1;text-wrap:balance}
p{text-wrap:pretty}
.t2{color:var(--t2)}                 /* emphasis = colour shift. NEVER italics. */
.label{font-family:var(--mono);font-weight:500;font-size:11px;letter-spacing:.16em;text-transform:uppercase}
.num{color:var(--num)}
.mute{color:var(--mute)}

.btn{display:inline-flex;align-items:center;gap:14px;font-size:14px;font-weight:500;padding:16px 26px;border-radius:999px;white-space:nowrap;transition:gap .25s,background .25s}
.btn:hover{gap:20px}
.btn-solid{background:var(--ivory);color:var(--ink)}
[data-surface="ivory"] .btn-solid{background:var(--ink);color:var(--ivory)}
.link{font-size:14px;font-weight:500;border-bottom:1px solid currentColor;padding-bottom:4px;display:inline-flex;gap:10px;white-space:nowrap;transition:gap .25s}
.link:hover{gap:16px}

/* Image placeholders — replace with <img> (see README › Assets) */
.ph{position:relative;width:100%;background:rgba(127,120,110,.14);display:grid;place-items:center;overflow:hidden}
.ph::after{content:attr(data-need);font:500 10px/1.4 var(--mono);letter-spacing:.14em;text-transform:uppercase;opacity:.5;text-align:center;padding:16px}
.ph img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ph picture{position:absolute;inset:0;display:block;width:100%;height:100%}
.ph-costello img{object-fit:cover;object-position:center left}

/* ========================= NAV ========================= */
.nav{position:absolute;inset:0 0 auto;z-index:20;color:var(--ivory)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:96px}
.nav-logo{height:28px;width:auto}
.nav-r{display:flex;align-items:center;gap:40px}
.nav ul{display:flex;gap:36px;list-style:none;font-size:14px}
.nav ul a{opacity:.8;white-space:nowrap;transition:opacity .2s}
.nav ul a:hover{opacity:1}
.lang{display:flex;gap:2px;font-family:var(--mono);font-size:11px;letter-spacing:.12em;border:1px solid rgba(240,236,227,.28);border-radius:999px;padding:3px}
.lang button{all:unset;cursor:pointer;padding:6px 10px;border-radius:999px;color:rgba(240,236,227,.6)}
.lang button.on{background:var(--ivory);color:var(--ink)}

/* ========================= HERO ========================= */
.hero{position:relative;height:100vh;height:100svh;min-height:680px;max-height:1100px;overflow:hidden}
.hero-copy{position:absolute;left:0;right:0;bottom:150px;z-index:10}
.hero-copy h1{font-size:clamp(56px,8.2vw,118px);line-height:.96;letter-spacing:-.045em}
/* Spanish runs longer ("que toma forma"): same display style, a touch smaller at the top end
   so the second line stays on the dark side of the hero image. Phones may take three lines. */
html[lang="es"] .hero-copy h1{font-size:clamp(56px,7.4vw,108px)}
.hero-copy h1 .m{display:block;overflow:hidden;padding-bottom:.06em}
.hero-copy h1 .ln{display:block;will-change:transform}
.hero-copy p{margin-top:26px;max-width:420px;font-size:17px;color:rgba(240,236,227,.66)}
.hero-copy .btn{margin-top:0}
/* The read is the primary action; contact stays available as a quiet second. */
.hero-acts{margin-top:34px;display:flex;align-items:center;gap:clamp(20px,2.4vw,36px);flex-wrap:wrap}
.hero-foot{position:absolute;left:0;right:0;bottom:0;z-index:10;overflow:visible;perspective:1400px}
/* KEEP: approved Selected work teaser. Rest stays quiet. Hover/focus/.is-on
   emerges from the surface (portal wash + 8-12px depth + light sweep).
   Do not strip this, replace it with a rest-state gold band, or hide it
   behind any-hover only. See .cursor/rules/selected-work-teaser.mdc. */
/* Portal wash: dormant until the teaser wakes. Origin matches the arch (~82% / mid-hero). */
.hero-foot::before{content:"";position:absolute;left:0;right:0;bottom:0;height:min(56vh,520px);pointer-events:none;z-index:0;opacity:0;background:radial-gradient(ellipse 38% 58% at 82% 18%,rgba(247,230,186,.26) 0%,rgba(211,192,154,.12) 34%,transparent 70%);transition:opacity .72s cubic-bezier(.2,.7,.2,1)}
.hero-foot .wrap{position:relative;z-index:2;height:72px;display:flex;justify-content:space-between;align-items:center;gap:24px;border-top:1px solid var(--rule-k);overflow:visible}
.hero-foot .l{display:flex;align-items:center;gap:28px;white-space:nowrap;transition:opacity .72s cubic-bezier(.2,.7,.2,1)}
.hero-foot .replay{all:unset;cursor:pointer;opacity:.55;transition:opacity .2s}
.hero-foot .replay:hover{opacity:1}
.hero-foot .work{position:relative;z-index:2;align-self:flex-end;display:flex;flex-direction:column;align-items:flex-start;justify-content:center;gap:5px;min-height:72px;padding:12px 4px 12px 18px;color:var(--ivory);text-align:left;transform:translateY(0) translateZ(0) scale(1);transform-origin:100% 100%;transform-style:preserve-3d;filter:brightness(1) contrast(1);transition:transform .72s cubic-bezier(.2,.7,.2,1),padding .72s cubic-bezier(.2,.7,.2,1),gap .72s cubic-bezier(.2,.7,.2,1),filter .72s cubic-bezier(.2,.7,.2,1)}
.hero-foot .work-light{position:absolute;inset:0;pointer-events:none;z-index:0;opacity:0;background:linear-gradient(90deg,transparent 0%,rgba(211,192,154,.05) 38%,rgba(247,230,186,.2) 68%,rgba(255,244,214,.14) 86%,transparent 100%);transform:translateX(26%);transition:opacity .72s cubic-bezier(.2,.7,.2,1),transform .72s cubic-bezier(.2,.7,.2,1)}
.hero-foot .work::after{content:"";position:absolute;left:0;top:28%;bottom:28%;width:1px;pointer-events:none;z-index:1;background:rgba(211,192,154,0);box-shadow:none;transition:background .72s cubic-bezier(.2,.7,.2,1),box-shadow .72s cubic-bezier(.2,.7,.2,1),top .72s cubic-bezier(.2,.7,.2,1),bottom .72s cubic-bezier(.2,.7,.2,1)}
.hero-foot .work-kicker,.hero-foot .work-context,.hero-foot .work-line{position:relative;z-index:2}
.hero-foot .work-kicker{position:relative;display:block;height:14px;min-width:11.5em}
.hero-foot .work-rest,.hero-foot .work-on{display:block;transition:opacity .72s cubic-bezier(.2,.7,.2,1),transform .72s cubic-bezier(.2,.7,.2,1)}
.hero-foot .work-rest{opacity:.72}
.hero-foot .work-on{position:absolute;left:0;top:0;opacity:0;transform:translateY(5px)}
.hero-foot .work-arr{display:inline-block;margin-left:6px;transform:translateX(-6px);opacity:0;transition:transform .72s cubic-bezier(.2,.7,.2,1),opacity .72s cubic-bezier(.2,.7,.2,1)}
.hero-foot .work-context{display:block;max-height:0;opacity:0;overflow:hidden;font-size:13px;letter-spacing:-.01em;color:rgba(240,236,227,0);transform:translateY(6px);transition:max-height .72s cubic-bezier(.2,.7,.2,1),opacity .72s cubic-bezier(.2,.7,.2,1),transform .72s cubic-bezier(.2,.7,.2,1),color .72s cubic-bezier(.2,.7,.2,1)}
.hero-foot .work-line{display:block;font-weight:600;font-size:17px;letter-spacing:-.02em;line-height:1.2;color:rgba(240,236,227,.62);white-space:nowrap;transition:color .72s cubic-bezier(.2,.7,.2,1),font-size .72s cubic-bezier(.2,.7,.2,1)}
.hero-foot:has(.work:hover)::before,
.hero-foot:has(.work:focus-visible)::before,
.hero-foot:has(.work.is-on)::before{opacity:1}
.hero-foot:has(.work:hover) .l,
.hero-foot:has(.work:focus-visible) .l,
.hero-foot:has(.work.is-on) .l{opacity:.28}
.hero-foot .work:hover,
.hero-foot .work:focus-visible,
.hero-foot .work.is-on{transform:translateY(-8px) translateZ(12px) scale(1.015);padding-top:18px;padding-bottom:16px;gap:7px;filter:brightness(1.08) contrast(1.05)}
.hero-foot .work:hover .work-light,
.hero-foot .work:focus-visible .work-light,
.hero-foot .work.is-on .work-light{opacity:1;transform:translateX(-10%)}
.hero-foot .work:hover::after,
.hero-foot .work:focus-visible::after,
.hero-foot .work.is-on::after{top:18%;bottom:18%;background:rgba(211,192,154,.72);box-shadow:0 0 16px rgba(211,192,154,.28)}
.hero-foot .work:hover .work-rest,
.hero-foot .work:focus-visible .work-rest,
.hero-foot .work.is-on .work-rest{opacity:0;transform:translateY(-4px)}
.hero-foot .work:hover .work-on,
.hero-foot .work:focus-visible .work-on,
.hero-foot .work.is-on .work-on{opacity:1;transform:none}
.hero-foot .work:hover .work-arr,
.hero-foot .work:focus-visible .work-arr,
.hero-foot .work.is-on .work-arr{opacity:1;transform:none}
.hero-foot .work:hover .work-context,
.hero-foot .work:focus-visible .work-context,
.hero-foot .work.is-on .work-context{max-height:1.4em;opacity:1;color:rgba(240,236,227,.78);transform:none}
.hero-foot .work:hover .work-line,
.hero-foot .work:focus-visible .work-line,
.hero-foot .work.is-on .work-line{color:rgba(240,236,227,.96);font-size:18px}
@media (prefers-reduced-motion:reduce){
  .hero-foot::before,
  .hero-foot .l,
  .hero-foot .work,
  .hero-foot .work-light,
  .hero-foot .work::after,
  .hero-foot .work-rest,
  .hero-foot .work-on,
  .hero-foot .work-arr,
  .hero-foot .work-context,
  .hero-foot .work-line{transition:none}
  .hero-foot .work:focus-visible,
  .hero-foot .work.is-on,
  .hero-foot .work:hover{transform:none;filter:none}
}

/* ========================= BELT ========================= */
.belt{background:var(--navy);color:var(--ivory);position:sticky;top:0;z-index:30}
.belt .wrap{display:grid;grid-template-columns:auto 1fr}
.belt-label{display:flex;align-items:center;padding-right:36px;border-right:1px solid var(--rule-k);color:rgba(240,236,227,.55)}
.belt ol{list-style:none;display:grid;grid-template-columns:repeat(6,1fr)}
.belt li a{display:flex;align-items:baseline;gap:10px;padding:22px 0 22px 26px;font-size:14px;white-space:nowrap;position:relative;opacity:.72;transition:opacity .2s}
.belt li a:hover,.belt li a.on{opacity:1}
.belt li a::after{content:"";position:absolute;left:26px;right:0;bottom:0;height:2px;background:var(--champ);transform:scaleX(0);transform-origin:left;transition:transform .35s}
.belt li a:hover::after,.belt li a.on::after{transform:scaleX(1)}
.belt li i{font-style:normal;font-family:var(--mono);font-size:10px;color:var(--champ)}

/* ========================= SECTIONS ========================= */
.sec{padding-block:clamp(96px,11vw,160px);position:relative;overflow:hidden}
.sec-head{display:grid;grid-template-columns:3fr 9fr;gap:40px;margin-bottom:72px}
.sec-head .label{padding-top:12px}
.sec-head h2{font-size:clamp(40px,4.4vw,72px)}

/* Premise — the single EN/ES brand moment */
.premise{padding-block:clamp(88px,9vw,136px)}
.premise .desc{display:flex;justify-content:space-between;align-items:baseline;gap:24px;border-bottom:1px solid var(--rule);padding-bottom:20px;margin-bottom:56px}
.duo{display:grid;grid-template-columns:1fr 1fr;gap:clamp(40px,6vw,120px)}
.duo .lab{display:flex;align-items:center;gap:14px}
.duo .lab .tick{width:26px;height:1px;background:currentColor;opacity:.45}
.duo .lab span:last-child{opacity:.5}
.duo p{margin-top:24px;font-weight:600;font-size:clamp(40px,4.6vw,76px);line-height:1.04;letter-spacing:-.022em}
.duo p span{display:block}

/* 01 Approach */
.band{position:absolute;left:0;right:0;top:0;width:100%;height:auto;pointer-events:none;opacity:.9}
.phil-body{display:grid;grid-template-columns:3fr 4fr 5fr;gap:40px}
.phil-body .lead{grid-column:2;font-size:19px;line-height:1.6;color:var(--mute)}
.roads{grid-column:3;border-top:1px solid var(--rule)}
.road{display:grid;grid-template-columns:44px 1fr auto;gap:20px;align-items:baseline;padding:28px 0;border-bottom:1px solid var(--rule);transition:padding .3s}
.road:hover{padding-left:12px}
.road h3{font-size:30px}
.road p{grid-column:2;font-size:15px;margin-top:8px;color:var(--mute)}
/* Road B is a ramp into A First Read, so it says what the click does. */
.road .road-note{grid-column:2;margin-top:12px}

/* 02 Method */
.method{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule)}
.step{padding:40px 40px 0 0;border-right:1px solid var(--rule)}
.step + .step{padding-left:40px}
.step:last-child{border-right:0}
.step h3{font-size:48px;margin:20px 0}
.step p{font-size:15px;max-width:32ch;color:var(--mute)}
.step .ph{margin-top:40px;aspect-ratio:4/5}

/* 03 Work */
.work{display:grid;grid-template-columns:7fr 5fr;gap:40px}
/* 03 Selected work reads as an editorial spread, not a card grid: one case per
   row, image and column swapping sides. Scoped to #work because .work is also
   the hero teaser link. */
#work .work{grid-template-columns:minmax(0,1fr);gap:clamp(72px,7vw,120px)}
#work .card{display:grid;grid-template-columns:6fr 5fr;gap:clamp(36px,4vw,64px);align-items:center}
#work .card.flip .ph{order:2}
#work .card .ph{aspect-ratio:16/9}
#work .card.flip .ph{aspect-ratio:1/1}
#work .idx{display:flex;align-items:baseline;gap:14px;margin-bottom:22px}
#work .idx .bar{flex:1;height:1px;background:var(--rule)}
#work .case h3{font-size:clamp(30px,3vw,42px);letter-spacing:-.03em}
/* The line that does the selling. Full ink, not muted, so it outranks the spec. */
#work .thesis{margin-top:18px;font-size:clamp(17px,1.3vw,19px);line-height:1.5;max-width:34ch}
#work .card .meta{margin-top:30px;border-top:1px solid var(--rule)}
#work .card .meta > div{display:flex;justify-content:space-between;align-items:baseline;gap:24px;
  padding:11px 0;border-bottom:1px solid var(--rule);
  font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase}
#work .card .meta > div > span:first-child{color:var(--mute)}
#work .go{display:inline-flex;align-items:baseline;gap:10px;margin-top:26px;
  font-family:var(--mono);font-weight:500;font-size:11px;letter-spacing:.16em;text-transform:uppercase;
  color:var(--num);border-bottom:1px solid currentColor;padding-bottom:5px;
  transition:gap .4s cubic-bezier(.2,.7,.2,1)}
#work .card:hover .go{gap:16px}
.work-foot{margin-top:72px;display:flex;justify-content:flex-end;flex-wrap:wrap}

/* 04 Engagements */
.eng{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule)}
.eng > div{padding:36px 40px 40px 0;border-right:1px solid var(--rule)}
.eng > div + div{padding-left:40px}
.eng > div:last-child{border-right:0}
.eng h3{font-size:32px;margin:16px 0 14px}
.eng p{font-size:15px;max-width:34ch;color:var(--mute)}
.eng .dur{margin-top:28px}

/* 05 StrategyIQ — product seam: LG type, SIQ wordmark only, no coral */
.iq{display:grid;grid-template-columns:5fr 7fr;gap:80px;align-items:center}
.iq .siq-mark{height:34px;width:auto;margin:28px 0 32px}
.iq h2{font-size:clamp(36px,3.6vw,56px)}
.iq .lead{font-size:17px;margin:24px 0 36px;max-width:42ch;color:var(--mute)}
.iq .endorse{margin-top:28px}
.iq .ph{aspect-ratio:16/10}

/* 06 Founder */
.founder{display:grid;grid-template-columns:5fr 7fr;gap:80px;align-items:end}
.founder .ph{aspect-ratio:4/5;filter:grayscale(1)}
.founder h2{font-size:clamp(40px,4.2vw,68px);margin-top:32px}
.founder .body{margin-top:28px;font-size:18px;max-width:40ch;color:var(--mute)}
.founder .who{margin-top:48px;display:flex;gap:20px;align-items:baseline;border-top:1px solid var(--rule);padding-top:20px}
.founder .who b{font-weight:600}

/* CTA + Footer */
.cta .wrap{display:flex;justify-content:space-between;align-items:end;gap:40px}
.cta h2{font-size:clamp(56px,6.6vw,112px);line-height:.95;letter-spacing:-.04em}
.site-foot .wrap{display:grid;grid-template-columns:auto 1fr auto;gap:64px;align-items:end;padding-block:72px 48px;border-top:1px solid var(--rule)}
.site-foot .stacked{height:124px;width:auto}
.site-foot nav{display:flex;gap:32px;font-size:13px;justify-self:end}
.site-foot .legal{font-size:13px;color:var(--mute)}

/* ========================= RESPONSIVE ========================= */
@media (max-width:1100px){
  .belt ol{grid-template-columns:repeat(3,1fr)}
  .sec-head,.phil-body,.iq,.founder,.work,.duo{grid-template-columns:1fr}
  .phil-body .lead,.roads{grid-column:auto}
  /* The spread stacks: image over column, and the second case stops flipping. */
  #work .card{grid-template-columns:minmax(0,1fr);gap:28px}
  /* The legal frame stays wide because it holds a diagram; the portrait keeps
     its crop, which reads better on a phone than a letterboxed square. */
  #work .card.flip .ph{order:0}
  #work .thesis{max-width:52ch}
  .method,.eng{grid-template-columns:1fr}
  .step,.eng>div{border-right:0;padding-left:0 !important;border-bottom:1px solid var(--rule);padding-bottom:40px}
  /* The section links wait for the page; About stays in reach on every screen. */
  .nav ul li:not(.nav-about){display:none}
  .nav-r{gap:14px}
  .nav ul a{display:block;padding:14px 6px}
  .site-foot .wrap{grid-template-columns:1fr}
  .site-foot nav{justify-self:start}
}
@media (max-width:720px){
  .nav-logo{height:24px}
  .belt{position:relative}
  .belt .wrap{grid-template-columns:1fr}
  .belt-label{display:none}
  .belt ol{grid-template-columns:repeat(2,1fr)}
  .belt li a{padding-left:0}
  .belt li a::after{left:0}
  .hero-copy{bottom:120px}
  .hero-foot .work{max-width:min(68vw,280px);padding-left:12px}
  .hero-foot .work-line{white-space:normal}
  .premise .desc{flex-direction:column}
  .cta .wrap{flex-direction:column;align-items:flex-start}
}
@media (max-width:360px){ .nav-logo{content:url(../assets/logo/LGStudio-Web-Mark-Small-Ivory.svg)} }

/* =========================================================================
   lgpractice.com production additions (on top of the handoff reference)
   ========================================================================= */
.skip-link{position:absolute;left:-9999px;top:0;z-index:100;background:var(--ivory);color:var(--ink);padding:12px 16px;font:500 13px var(--sans)}
.skip-link:focus{left:16px;top:16px}
:focus-visible{outline:1px solid var(--champ);outline-offset:4px}

/* Real media inside placeholders */
.ph video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ph:has(img,video)::after{content:none}
.ph:has(img,video){background:transparent}
/* Method images not supplied yet: keep the slots in the markup, hidden until an <img> lands */
.step .ph:not(:has(img)){display:none}
/* Costello card carries type in the artwork, so it keeps its own 16:9 frame */
.ph-costello{aspect-ratio:16/9}
/* Costello card: still is the default; with motion allowed, the one-shot film takes over and holds its last frame */
.ph-costello video.card-motion{opacity:0;pointer-events:none;transition:opacity .5s ease}
.ph-costello.has-motion video.card-motion{opacity:1}
.card .ph img{transition:transform .8s cubic-bezier(.2,.7,.2,1)}
.card:hover .ph img{transform:scale(1.02)}
.work-foot{align-items:baseline;gap:20px}

/* Founder */
.founder-link{margin-top:32px}

/* CTA */
.cta-actions{display:flex;flex-direction:column;align-items:flex-end;gap:22px}
@media (max-width:720px){ .cta-actions{align-items:flex-start} }

/* LG Signature footer sits on its own ground; keep lg.css resets from reaching into it */
.lgsf a{text-decoration:none}

/* Phones: the hero footer bar keeps Replay + the case study, and drops what doesn't fit */
@media (max-width:720px){
  .hero-foot .l > a,
  .hero-foot .work-kicker{display:none}
}

.nw{white-space:nowrap}

/* =========================================================================
   05 A First Read · one visible problem, a different way to see it
   ========================================================================= */
.fr-grid{display:grid;grid-template-columns:4fr 8fr;gap:clamp(40px,5.5vw,96px);align-items:start}
.fr-pick{position:sticky;top:110px}
.fr-prompt{font-weight:600;font-size:clamp(22px,1.8vw,28px);line-height:1.15;letter-spacing:-.02em;margin-bottom:28px}
.fr-list{list-style:none;border-top:1px solid var(--rule)}
.fr-list button{all:unset;box-sizing:border-box;cursor:pointer;width:100%;display:grid;grid-template-columns:30px 30px 1fr auto;align-items:center;gap:14px;
  padding:18px 0;border-bottom:1px solid var(--rule);font-size:17px;line-height:1.3;color:var(--mute);transition:color .25s,padding .3s}
.fr-list button .num{font:500 11px var(--mono);letter-spacing:.16em}
.fr-list button .lg-icon{width:28px;height:28px;color:currentColor;--lg-icon-accent:var(--stone-l);--lg-icon-surface:var(--ink);opacity:.8}
.fr-list button::after{content:"→";opacity:0;transform:translateX(-6px);transition:opacity .3s,transform .3s}
.fr-list button:hover,.fr-list button.on{color:var(--ivory);padding-left:8px}
.fr-list button.on::after{opacity:1;transform:none}
.fr-list button:focus-visible{outline:1px solid var(--champ);outline-offset:2px}
.fr-note{margin-top:24px;line-height:1.7}

.fr-read{position:relative;border:1px solid var(--rule);padding:30px clamp(22px,3vw,44px) 36px;background:rgba(240,236,227,.018)}
.fr-head{display:flex;justify-content:space-between;gap:20px;padding-bottom:18px;border-bottom:1px solid var(--rule)}
.fr-layers{list-style:none;position:relative;padding-left:40px;margin-top:6px}
.fr-layers::before,.fr-layers::after{content:"";position:absolute;left:5px;top:78px;bottom:40px;width:1px}
.fr-layers::before{background:var(--rule)}
.fr-layers::after{background:rgba(240,236,227,.6);transform:scaleY(0);transform-origin:50% 0}
.fr-layers > li{position:relative}

/* Group headings: the narrative over the five layers */
.fr-group{padding:26px 0 2px;color:var(--ivory)}
.fr-group .label{letter-spacing:.2em}
.fr-layer{padding:14px 0 18px;border-bottom:1px solid var(--rule)}
.fr-layer:last-child{border-bottom:0}
.fr-node{position:absolute;left:-40px;top:18px;width:11px;height:11px;border-radius:50%;border:1px solid var(--rule);background:var(--ink);transition:border-color .5s,background .5s}
.fr-meta{display:flex;align-items:baseline;gap:14px;color:var(--mute)}
.fr-meta .num{width:12px}
.fr-tag{margin-left:auto;font-size:10px;padding:3px 8px;border:1px solid var(--rule);color:var(--mute);white-space:nowrap}
.fr-tag[data-tag="test"]{border-style:dashed}
.fr-tag[data-tag="signal"]{color:var(--ivory);border-color:rgba(240,236,227,.4)}
.fr-text{margin-top:10px;font-weight:600;font-size:clamp(18px,1.4vw,22px);line-height:1.3;letter-spacing:-.015em;max-width:40ch;min-height:1.3em;color:rgba(240,236,227,.84)}
.fr-text:empty::before{content:"";display:block;width:38%;height:1px;margin-top:.7em;background:var(--rule)}
/* The two lines the read turns on */
.fr-see .fr-text{font-size:clamp(26px,2.3vw,36px);line-height:1.12;letter-spacing:-.025em;color:var(--ivory);max-width:22ch}
.fr-layer[data-step="4"] .fr-text{font-size:clamp(22px,1.9vw,29px);line-height:1.18;letter-spacing:-.02em;color:var(--ivory);max-width:30ch}
.fr-opp .fr-text{color:var(--ivory)}
.fr-see{border-bottom:0}

/* LOOK DEEPER: the hinge of the experience */
.fr-deeper{display:flex;align-items:center;gap:16px;padding:22px 0 8px;color:var(--ivory)}
.fr-deeper .label{letter-spacing:.32em}
.fr-deeper-line{height:1px;width:0;background:currentColor;opacity:.6}
.fr-deeper-arr{font:500 13px var(--mono);opacity:.7}

.fr-out{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:10px;padding-top:24px;border-top:1px solid var(--rule)}
.fr-out p{margin-top:10px;font-size:16px;line-height:1.5;min-height:3em}
.fr-q p{color:var(--ivory)}
.fr-ctx{margin-top:30px;display:grid;gap:12px}
.fr-ctx textarea{font:400 16px/1.5 var(--sans);color:var(--ivory);background:transparent;border:1px solid var(--rule);padding:14px 16px;resize:vertical;min-height:84px;border-radius:0;transition:border-color .25s}
.fr-ctx textarea::placeholder{color:rgba(240,236,227,.38)}
.fr-ctx textarea:focus{outline:none;border-color:rgba(240,236,227,.5)}
.fr-close{margin-top:30px;padding-top:28px;border-top:1px solid var(--rule);display:flex;justify-content:space-between;align-items:flex-start;gap:24px 32px;flex-wrap:wrap}
.fr-line{font-weight:600;font-size:clamp(20px,1.7vw,26px);line-height:1.15;letter-spacing:-.02em;max-width:24ch}
.fr-send-wrap{display:grid;gap:12px;justify-items:end;max-width:300px}
.fr-micro{font-size:12.5px;line-height:1.45;color:var(--mute);text-align:right}

/* ---- Staging --------------------------------------------------------------
   Empty: the structure is drawn faintly, layer one holds the prompt.
   A read: what you see lands, LOOK DEEPER opens the line, then each possible
   cause arrives on its own beat. Curves match The Reframe. */
.fr-layers > li,.fr-out,.fr-ctx,.fr-close{transition:opacity .7s cubic-bezier(.33,1,.68,1),transform .7s cubic-bezier(.33,1,.68,1)}
.fr:not(.has-read) .fr-layers > li:not(.fr-see):not([data-step="0"]){opacity:.32}
.fr:not(.has-read) .fr-deeper{opacity:0 !important}
.fr:not(.has-read) .fr-see .fr-text{font-weight:400;font-size:17px;color:var(--mute);letter-spacing:0}
.fr:not(.has-read) .fr-out,.fr:not(.has-read) .fr-close{opacity:.38}
.fr:not(.has-read) .fr-tag{opacity:0}

.has-read .fr-layers > li{animation:fr-rise .8s cubic-bezier(.33,1,.68,1) both;animation-delay:var(--t)}
.has-read .fr-out{animation:fr-rise .8s cubic-bezier(.33,1,.68,1) both;animation-delay:3.15s}
.has-read .fr-layers::after{animation:fr-draw 2.6s cubic-bezier(.65,0,.35,1) .35s both}
.has-read .fr-deeper-line{animation:fr-line .7s cubic-bezier(.16,1,.3,1) .75s both}
.has-read .fr-deeper-arr{animation:fr-nudge 1.1s cubic-bezier(.33,1,.68,1) 1s both}
.has-read .fr-node{border-color:var(--ivory);transition-delay:var(--t)}
.has-read .fr-opp .fr-node{background:var(--ivory)}
.fr-layers > li[data-step="0"]{--t:0s}
.fr-layers > li[data-step="1"]{--t:.08s}
.fr-layers > li[data-step="2"]{--t:.7s}
.fr-layers > li[data-step="3"]{--t:1.25s}
.fr-layers > li[data-step="4"]{--t:1.4s}
.fr-layers > li[data-step="5"]{--t:1.85s}
.fr-layers > li[data-step="6"]{--t:2.25s}
.fr-layers > li[data-step="7"]{--t:2.7s}
.fr-layers > li[data-step="8"]{--t:2.85s}
.fr-swapping .fr-layers > li,.fr-swapping .fr-out{opacity:0;transform:translateY(6px);transition-duration:.24s}
@keyframes fr-rise{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
@keyframes fr-draw{from{transform:scaleY(0)}to{transform:scaleY(1)}}
@keyframes fr-line{from{width:0}to{width:56px}}
@keyframes fr-nudge{0%{transform:translateY(-6px);opacity:0}60%{transform:translateY(3px);opacity:.9}100%{transform:none;opacity:.7}}

@media (max-width:1100px){ .fr-grid{grid-template-columns:1fr} .fr-pick{position:static} }
@media (max-width:720px){
  .fr-out{grid-template-columns:1fr;gap:20px}
  .fr-layers{padding-left:30px}
  .fr-node{left:-30px}
  .fr-meta{flex-wrap:wrap;gap:8px 12px}
  .fr-send-wrap{justify-items:start}
  .fr-micro{text-align:left}
}
@media (prefers-reduced-motion:reduce){
  .fr *,.fr-layers::after{animation:none !important;transition:none !important}
  .has-read .fr-layers::after{transform:scaleY(1)}
  .has-read .fr-deeper-line{width:56px}
}
.fr-list .lg-icon{display:inline-flex;line-height:0}
.fr-list .lg-icon svg{width:100%;height:100%;display:block;overflow:visible}
@media (max-width:720px){ .fr-head{flex-direction:column;gap:8px} }

/* =========================================================================
   05 StrategyIQ · static introduction (launch). The interactive A First Read
   ships later as its own page; the .fr-* rules above belong to it.
   ========================================================================= */
.siq-grid{display:grid;grid-template-columns:4fr 8fr;gap:clamp(40px,5.5vw,96px);align-items:start}
.siq-lead{font-weight:600;font-size:clamp(22px,1.8vw,28px);line-height:1.18;letter-spacing:-.02em}
.siq-body{margin-top:18px;font-size:16px;line-height:1.6;color:var(--mute);max-width:38ch}
.siq-line{margin:36px 0 28px;padding-top:24px;border-top:1px solid var(--rule);font-weight:600;font-size:clamp(20px,1.6vw,24px);line-height:1.2;letter-spacing:-.02em;max-width:22ch}
.siq-read{border:1px solid var(--rule);padding:28px clamp(22px,3vw,44px) 20px;background:rgba(240,236,227,.018)}
.siq-cap{display:flex;justify-content:space-between;gap:16px;padding-bottom:16px;border-bottom:1px solid var(--rule)}
.siq-layers{list-style:none;position:relative;padding-left:40px}
.siq-layers::before,.siq-layers::after{content:"";position:absolute;left:5px;top:36px;bottom:42px;width:1px}
.siq-layers::before{background:var(--rule)}
.siq-layers::after{background:rgba(240,236,227,.55);transform-origin:50% 0}
.siq-layers li{position:relative;display:grid;grid-template-columns:44px 1fr;gap:12px;align-items:baseline;padding:22px 0;border-bottom:1px solid var(--rule)}
.siq-layers li:last-child{border-bottom:0}
.siq-layers .num{font:500 11px var(--mono);letter-spacing:.16em}
.siq-node{position:absolute;left:-40px;top:28px;width:11px;height:11px;border-radius:50%;border:1px solid var(--ivory);background:var(--ink)}
.siq-end .siq-node{background:var(--ivory)}
.siq-layers h3{font-size:clamp(22px,1.9vw,30px);letter-spacing:-.02em}
.siq-layers p{margin-top:6px;font-size:15px;color:var(--mute)}
/* The line draws down when the figure arrives (motion.js adds .in) */
html.mo .siq-layers::after{transform:scaleY(0);transition:transform 2s cubic-bezier(.65,0,.35,1) .3s}
html.mo .siq-layers.in::after{transform:scaleY(1)}
@media (max-width:1100px){ .siq-grid{grid-template-columns:1fr} }
@media (max-width:720px){
  .siq-layers{padding-left:30px}
  .siq-node{left:-30px}
  .siq-layers li{grid-template-columns:34px 1fr}
}

/* ==================================================================   06 The Kitchen · how we work (pairs with 05 StrategyIQ · how we think)
   ========================================================================= */
.kit-grid{display:grid;grid-template-columns:4fr 7fr;gap:clamp(40px,5vw,88px);align-items:center}
.kit-lead{font-weight:600;font-size:clamp(22px,1.9vw,28px);line-height:1.2;letter-spacing:-.02em;max-width:24ch}
.kit-cards{list-style:none;margin-top:30px;border-top:1px solid var(--rule)}
.kit-cards li{display:grid;grid-template-columns:44px 1fr;gap:4px 12px;padding:18px 0;border-bottom:1px solid var(--rule)}
.kit-cards .num{font:500 11px var(--mono);letter-spacing:.16em;padding-top:6px;grid-row:span 2}
.kit-cards h3{font-size:22px;letter-spacing:-.02em}
.kit-cards p{font-size:15px;color:var(--mute)}
.kit-actions{margin-top:30px;display:flex;align-items:center;gap:26px;flex-wrap:wrap}
.kit{overflow-x:clip}
.kit-shots{position:relative;margin:0;padding:0 0 36px 0}
.kit-note{margin-top:18px}
/* The unfolding composition: layers placed exactly where the flattened image had them */
.ku-stage{position:relative;display:block;width:114%;max-width:none;margin:-4% 0 -2% -14%;--flag:oklch(0.58 0.155 45);--seal:oklch(0.47 0.05 178);--raised:oklch(0.962 0.016 82)}
.ku-stage .ku-l{position:absolute;display:block;height:auto;max-width:none;backface-visibility:hidden}
.ku-stage .ku-main{z-index:2}
.ku-stage .ku-threads{position:absolute;inset:0;width:100%;height:100%;z-index:3;pointer-events:none;overflow:visible}
.ku-threads path{fill:none;stroke-width:1.2;stroke-linecap:round}
.ku-threads circle{stroke:var(--raised);stroke-width:2}
.ku-stage .ku-l:not(.ku-main){z-index:4}
.ku-stage .ku-l.ku-behind{z-index:1}
.ku-square{display:none}
@media (max-width:760px){ .ku-stage.ku-wide{display:none} .ku-stage.ku-square{display:block;width:112%;margin:0 -6%} }
.kit-shots figcaption{position:absolute;right:0;bottom:0}
.ink-rule{background:var(--ink);padding:10px 0;line-height:0}
.ink-rule img{width:100%;height:auto;opacity:.9}
@media (max-width:1100px){ .kit-grid{grid-template-columns:1fr} .kit-shots{margin:0} .ku-stage{width:108%;margin:-2% -4% 0} }
@media (max-width:720px){
  .kit-shots{padding-bottom:32px}
}
/* Section 05 → A First Read */
.siq-try{display:grid;gap:20px;justify-items:start}

/* =========================================================================
   A First Read, inside the Studio (dialog shell)
   Outer frame speaks LG Studio (Ink); the read inside keeps its own Ivory.
   ========================================================================= */
html.frd-locked{overflow:hidden;padding-right:var(--frd-bar,0)}
html.frd-locked body{position:fixed;left:0;right:0;width:100%}
.frd{position:fixed;inset:0;width:100vw;height:100dvh;max-width:none;max-height:none;margin:0;padding:clamp(12px,2.2vw,32px);border:0;background:transparent;color:var(--ivory);
  display:none;place-items:center;overscroll-behavior:contain}
.frd[open]{display:grid}
.frd::backdrop{background:rgba(12,11,10,.62);backdrop-filter:blur(3px) saturate(.9);-webkit-backdrop-filter:blur(3px) saturate(.9)}
.frd-panel{position:relative;width:min(96vw,1480px);height:min(92dvh,1100px);display:grid;grid-template-rows:auto 1fr;background:var(--ink);border-radius:18px;overflow:hidden;
  box-shadow:0 0 0 1px rgba(240,236,227,.08),0 40px 120px -30px rgba(0,0,0,.65)}
.frd-bar{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:56px;padding:8px 10px 8px 22px;border-bottom:1px solid rgba(240,236,227,.1)}
.frd-title{display:flex;align-items:center;gap:10px;font:500 11px/1.2 var(--mono);letter-spacing:.16em;text-transform:uppercase;color:rgba(240,236,227,.72);min-width:0}
.frd-title span:last-child{color:var(--ivory)}
.frd-sep{opacity:.45}
.frd-actions{display:flex;align-items:center;gap:6px}
.frd-link,.frd-close{all:unset;box-sizing:border-box;cursor:pointer;display:inline-flex;align-items:center;gap:8px;min-height:40px;padding:0 14px;border-radius:999px;font:500 14px var(--sans);color:var(--ivory);white-space:nowrap}
.frd-link{color:rgba(240,236,227,.78)}
.frd-link:hover{color:var(--ivory)}
.frd-close{border:1px solid rgba(240,236,227,.28)}
.frd-close:hover{background:rgba(240,236,227,.08)}
.frd-close .x{font-size:20px;line-height:1;margin-top:-2px}
.frd-link:focus-visible,.frd-close:focus-visible,.frd-confirm button:focus-visible{outline:2px solid var(--ivory);outline-offset:2px}
.frd-body{position:relative;background:var(--ivory);min-height:0}
.frd-frame{display:block;width:100%;height:100%;border:0;background:var(--ivory);opacity:0;transition:opacity .25s ease}
.frd.is-ready .frd-frame{opacity:1}
.frd-loading{position:absolute;inset:0;display:grid;place-items:center;color:rgba(18,17,15,.55)}
.frd.is-ready .frd-loading{display:none}
.frd-confirm{position:absolute;z-index:2;top:64px;right:10px;width:min(360px,calc(100% - 20px));padding:18px 20px;border-radius:14px;background:#1E1C19;color:var(--ivory);box-shadow:0 24px 60px -20px rgba(0,0,0,.7);display:grid;gap:14px}
.frd-confirm[hidden]{display:none}
.frd-confirm p{font-size:15px;line-height:1.45}
.frd-confirm div{display:flex;gap:8px;flex-wrap:wrap}
.frd-confirm button{all:unset;cursor:pointer;padding:10px 16px;border-radius:999px;font:500 14px var(--sans)}
.frd-confirm .frd-keep{background:var(--ivory);color:var(--ink)}
.frd-confirm .frd-discard{border:1px solid rgba(240,236,227,.3)}
/* Motion: a calm fade and a small lift, ~280 ms */
.frd[open] .frd-panel{animation:frd-in .3s cubic-bezier(.16,1,.3,1) both}
.frd[open]::backdrop{animation:frd-fade .28s ease both}
.frd.is-closing .frd-panel{animation:frd-out .22s ease both}
.frd.is-closing::backdrop{animation:frd-fade .22s ease reverse both}
@keyframes frd-in{from{opacity:0;transform:translateY(14px) scale(.985)}to{opacity:1;transform:none}}
@keyframes frd-out{to{opacity:0;transform:translateY(10px) scale(.99)}}
@keyframes frd-fade{from{opacity:0}to{opacity:1}}
@media (max-width:720px){
  .frd{padding:0}
  .frd-panel{width:100vw;height:100dvh;border-radius:0}
  .frd-bar{padding:max(6px,env(safe-area-inset-top)) max(8px,env(safe-area-inset-right)) 6px max(16px,env(safe-area-inset-left))}
  .frd-link{display:none}
  .frd-title span:first-child,.frd-sep{display:none}
}
@media (prefers-reduced-motion:reduce){
  .frd[open] .frd-panel,.frd[open]::backdrop,.frd.is-closing .frd-panel,.frd.is-closing::backdrop{animation:none}
  .frd-frame{transition:none}
}